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Advertising Manager

Page history last edited by PBworks 13 years, 10 months ago

Summary of results to be achieved

  • Ten qualified leads for each property required in yearly goals
  • Current list of 20 qualified investor buyers for wholesale flips
  • Current list of 50 potential rent-to-own clients

 

Work accountable for

  • Direct mail advertising campaigns
  • Print advertising
  • Web advertising
  • Local advertising (signs)
  • Quantifying results of each ad campaign
  • Improving and documenting advertising campaigns
  • Advertising for investor-buyers
  • Advertising to attract rent-to-own tenants

 

Standards by which work will be evaluated 

  • Advertising dollar efficiency ($/lead) 

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