Summary of results to be achieved

• Ten qualified leads for each property required in yearly goals
• Current list of 20 qualified investor buyers for wholesale flips
• Current list of 50 potential rent-to-own clients

Work accountable for

• Direct mail advertising campaigns
• Print advertising
• Web advertising
• Local advertising (signs)
• Quantifying results of each ad campaign
• Improving and documenting advertising campaigns
• Advertising for investor-buyers
• Advertising to attract rent-to-own tenants

Standards by which work will be evaluated 

• Advertising dollar efficiency ($/lead)